Why did my search traffic drop?
Use Health, Diagnose, Changes, and Opportunities to explain and act on a drop.
Updated
01Watch Health
The Health tab flags unusual drops once it has at least four complete weeks of daily data. Critical alerts are emailed right away and start a drop diagnosis. Warnings are included in the weekly report, at most two a month.
02Run a diagnosis
Diagnose checks whether a drop is real, when it started, how big and broad it is, and which of your changes or Google updates line up with it. Run it again after the first full week if the drop is too recent for complete page-level data.
03Log your changes
Use Changes to log edits you make to a page. Measurement starts three days later, and RanklyBee compares clicks with comparable pages. Avoid a second change on a page while its measurement window is open.
04Find CTR opportunities
Opportunities lists pages ranking around positions 3–15 whose click-through rate is well below your site’s own median, ranked by estimated lost clicks. Alerts and diagnoses never change your site.