How is a lead scored?
What the buying-intent score looks at and which posts become leads.
Updated
01Scored against your profiles
Each post found by your keywords is scored from 0 to 100 against your ideal customer profiles in My Site → Audience. You can keep up to five profiles.
02What raises or lowers a score
Target roles weigh the most. Posts that describe your listed pain points or use your intent phrases score higher. Authors who match Who to exclude, such as vendors, freelancers, or job seekers, are pushed down.
03Which posts become leads
Posts scoring 40 or more become leads: Explore from 40, Warm from 55, and Hot from 70. Lower-scoring posts are not shown. Thumbs up and down feedback on leads is used to improve future scoring.