How is the AI Visibility score calculated?
What visibility, sentiment, average position, and share of voice measure.
Updated
01Visibility
Visibility is the share of AI answers in the selected period and engines that mention your brand. The chart shows the same share for each day.
02Sentiment
Sentiment measures how favorably answers describe a brand when they mention it, from 0 (negative) to 100 (positive). Answers that do not mention the brand do not count.
03Average position
When an answer lists several brands, position is where the brand appears in that list. #1.0 means it was always listed first. A lower number is better.
04Share of voice and rank
Share of voice is a brand’s share of all brand mentions in your market, leaving out platforms such as Reddit and YouTube and any brands you hide, so all shares total 100%. Your rank is your place among every brand AI engines mentioned, ordered by visibility.
05Why the numbers move
Adding or pausing prompts or engines changes what is counted. AI engines also change their answers as they read new content, so compare trends over several runs.